THE RITZ-CARLTON // CUSTOM INFLUENCER PROGRAM
To highlight The Ritz-Carlton's global presence and luxury environment, a collection of powerful Time Inc. brands teamed up to create Journeys That Inspire. Together, we selected eleven social photographers from around the globe and enlisted them to capture unique photos that evoke a luxury travel memory that aligns with The Ritz-Carlton's brand pillars, key properties and destination. The content was distributed across multiple channels and platforms in 2016 including video, social, digital and in-book.
MY ROLE: IDEATION, STRATEGY
GAP STYLD.BY // CUSTOM INFLUENCER + NATIVE CONTENT
For Summer 2016, Travel + Leisure partnered GAP Styld.By with YouTube star Ingrid Nilsen and Photographer/Traveler Grant Legan. Both influencers styled GAP clothing paired with their favorite summer getaway, offering readers tips on where to eat, stay and play. Content lived across Travelandleisure.com, GAP.com and across social channels.
MY ROLE: IDEATION, TALENT LIASON
cathay pacific airways // CUSTOM INFLUENCER + NATIVE TENTPOLE
Travel + Leisure and Cathay Pacific Airways partnered to create a first-of-its-kind influencer pairing centered around Hong Kong. Jacey Duprie, of Damsel in Dior, travelled to Hong Kong on Cathay Pacific to meet up with local influencer Edward Barnieh. Together, the two explored the destination from their unique viewpoints, experiencing it from both a local and global perspective. Content lived via a custom native tentpole experience anchored in T+L and across social channels.
MY ROLE: IDEATION, PROGRAM LEAD, TALENT LIASON
BELLAGIO LAS VEGAS // CUSTOM INFLUENCER + NATIVE CONTENT
Travel + Leisure, FOOD & WINE and Wallpaper* partnered with Bellagio in 2016 to leverage two influencers, both with a passion for travel and culinary, to visit Las Vegas in search of the beautiful life. Adam Goldberg of @alifewortheating and Zach Houghton of @zachspassport each created robust content that included native posts on each respective site alongside imagery across social channels.