FOOD & WINE // Fidelity WeALTH MANAGEMENT
In 2024, I helped strategize, create and execute a curated dinner series for Food & Wine and Fidelity Wealth Management. Targeted to a high-net worth audience, we created special, one of a kind dinner experiences in Aspen, CO, New York City, NY and Sonoma, CA. We additionally partnered with celebrity chef talent and high-profile sommeliers to create a fireside chat experience during the dinner where guests could learn, interact and hear more about the “recipes for success” that these influential names in hospitality created for themselves.
FOOD & WINE // CLASSIC IN ASPEN
For numerous years, my team helped bring to life unique, powerful, interesting and affluent-minded activations for partners at the annual Food & Wine Classic in Aspen event. Some of these partners included American Express, Lexus, San Pellegrino, Marriott and more. On behalf of partners, we worked to reach the right, captive event audience across chef/talent partnerships, demonstrations, pop-up moments, private events, immersive dinners, social-first content capture and more.
TRAVEL + LEISURE // WORLD’S BEST AWARDS
Each year, Travel + Leisure selects the best of the best in travel, from hotels to cruise to destinations and airlines, as selected by T+L readers. We celebrated these winners with an event each year in New York City that brought together 300+ winners, travel partners, industry influencers and more.
SWISS AIR // VIP EVENT @ THE NOMAD HOTEL, NY
Swiss International Air Lines and Travel + Leisure partnered with the NoMad Hotel and Chef Daniel Humm for a VIP event entitled Savor Switzerland. With VIP readers of T+L and DEPARTURES alongside SWISS Executives, Chef Humm created a special menu and wine pairing while chatting with guests on the inspiration behind his culinary endeavors and how that ties back to his Swiss heritage.
BELLAGIO // CUSTOM WALL MURAL
An an experiential extension to Bellagio and T+L's 2016 partnership, we partnered with Colossal Media to create an OOH experience using Adam Goldberg's outlook on Las Vegas. Using social imagery, we created a social stunt surrounding the creation of the wall in North Hollywood.
SWISS AIR // HOTEL TURNDOWN
T+L partnered SWISS with multiple high-end New York City Hotels for a select VIP turndown service that included welcome letters from the T+L Publisher and SWISS Chocolates and other treats were left on guests pillows for a unique way to reach travelers.
WWD // ny FASHION WEEK presence 2012, 2013, 2014
For five consecutive seasons of New York Fashion Week, I ideated and lead WWD's presence outside the tents via street teams, pop-up experiences and magazine distribution. Each season would be themed according to trends and insights, designed to make a splash for WWD.