THE GRAND TOURIST PODCAST //
“The Grand Tourist with Dan Rubinstein” podcast explores the greatest tastemakers in the world of luxury today, from world-class chefs to experimental architects.
In the show, Rubinstein uses his unique design lens to explore the worlds of fashion, art, interior design, travel, food, and culture. The program is available for download on Apple Podcasts, Spotify, or wherever you listen.
my role: SOCIAL MEDIA STRATEGY + PARTNERSHIPS + EXPERIENTIAL
THE GRAND TOURIST NEWSLETTER //
Another key element to the success of The Grand Tourist podcast is the Curator newsletter which we have grown from 1,000 subscribers to 10K+ in the past year through a variety of audience and social media growth strategies.
my role: AUDIENCE GROWTH + PARTNERSHIPS
EMIRATES EXPERIENCE DUBAI // NATIVE TENTPOLE DESTINATION
Designed with Emirates' key pillars for 2017 in mind, Travel + Leisure and Time Inc.'s content studio, The Foundry, created three unique 360-video experiences filmed on-location in Dubai. Through adventure, family and culture, we connected Emirates with engaging custom video content while promoting Dubai as a must-visit destination. Content and brand messaging came to life in a stunning scrolling execution rooted in Travel + Leisure's authority.
my role: ideation, STRATEGY, CREATIVE DIRECTION, CLIENT LEAD
the ritz-carlton // influencer execution
BERMUDA // NATIVE TENTPOLE DESTINATION
A multi-faceted digital destination rooted in the affluence of Travel + Leisure, Food & Wine and DEPARTURES magazines. Through custom photography, storytelling and reporting, we brought the three sides of Bermuda to life.
my role: ideation, STRATEGY, CREATIVE DIRECTION, CLIENT LEAD
princess cruises // flipcard execution
SWAROVSKI // CUSTOM SKIN ON STYLE.COM
For a takeover unlike anything else, Swarovski partnered with Style.com to create a custom skin that featured falling crystals on either side of the Style.com homepage during key 2013 CFDA timing. The skin was a completely custom build that created buzz and awareness while driving high click thru to the Swarovski website for purchase intent.
MY ROLE: IDEATION, PROGRAM LEAD
CURRENT/ELLIOTT // CUSTOM PUSHDOWN ON STYLE.COM
Style.com created a custom, shoppable unit for CURRENT/ELLIOTT's vintage collection, designed to look and feel like the aesthetic of the CE website. The unit ran as a homepage takeover on Style.com driving buzz and awareness.
MY ROLE: IDEATION, CREATIVE LEAD
GUCCI STYLE MAP // NATIVE INTEGRATION ON STYLE.COM
Leveraging Style.com's newest tool Style Map, Gucci tapped into style editor and fashionista Tamu McPherson for a partnership that took her from inside the new Gucci museum to front row for Milan Fashion Week for a true insider's guide.
my role: ideation, talent liason
AG JEANS // CUSTOM DENIM REPORT INTEGRATION
Designed to drive purchase of AG Denim, Style.com integrated the brand's product throughout the Spring 2014 Denim Guide. AG product was featured alongside Style.com Editors picks driving ROI and clicks directly to the website.